Now Fresh Cat Food Review 2025 – Is Now Fresh a Good Cat Food?

We all love food that’s fresh. From a freshly baked pizza to a steaming bowl of soup, there’s nothing like a meal that’s fresh and healthy. Did you know that your pets are equally fond of fresh meals? In the wild, cats and dogs feed on fresh, juicy meat that they derive from hunting their prey. Their domesticated counterparts are no less fond of juicy meat. That’s the reason why a raw home cooked meal is always the best for pets. But with time so short, most pet owners now rely on readymade pet food. The problem arises when the pet food are made from ingredients that are not only stale, but also harmful.

While the freshest food would be if your pets hunted for their food or if you made it at home, you can always give them the freshest readymade food you can find at stores. Now Fresh is one such brand that prides itself on making pet food from the freshest and juiciest meat, fruits, and veggies. The company claims that the food would only be fresher if you cooked it at home.

Now Fresh cat foods are completely grain free, and contain nutritious ingredients like market-fresh meat or fish,  fresh Omega 3 and 6 oils from canola and coconuts, besides wholesome vegetables and fruits like cranberries, spinach, pumpkin, kelp, carrots, blackberries, sprouts and lentils. The ingredients used to manufacture the range of cat food are grown organically and contain zero by-products, growth hormones, or artificial colors, flavors or preservatives.

The brand Now Fresh is made by leading pet food company Petcurean Pet Nutrition. They call themselves Petcurean because they are Epicureans who believe that pets deserve meals, not just food, like humans. The people behind Petcurean put the same love and care into creating the most delicious meals for pets as they would in making meals for their families and guests. Now Fresh is available for both cats and dogs in exciting recipes that not many pet food companies have thought of.

Established in 1999, this Canadian family-owned company is based in Chilliwack, British Columbia. Started by two good friends who wanted to feed their pets the same nutrient rich food that they fed their families, the company has been manufacturing quality cat and dog food for nearly twenty years, and is favored by several pet owners. Rick van Schagen is the president of the company.

Types of cat food

The range of Now Fresh cat food is divided into life stages: Kitten, Adult, and Senior. There’s an intuitive tool on the Petcurean website where upon entering your pet’s name, age, and health condition, you are suggested the appropriate diet. This is a great tool for those who don’t know where to begin.

NOW FRESH cat food line has dry food, stew, and pâté recipes, made with wild salmon, turkey or pork , with no genetically engineered ingredients. They can be used as treats, toppers, or a complete, balanced meal.  All recipes are available for different life stages, with age appropriate nutrition and added vitamins and minerals.

Kitten: When they are tiny and helpless, cats need extra love, attention, and nutrition. They need food they can easily digest, that will help them be full of energy, and contribute to the healthy development of their body and mind. Kittens don’t have a fully developed digestive system, so they shouldn’t be given substances that will upset their little tummies. Little kittens also have a bigger appetite, and they need nutritious, wholesome food that keeps them sated and healthy.

That’s the reason Now Fresh brings to you the range of Kitten Food, which has been created specifically to help in the growth of kittens into healthy adult cats, and to contribute to the development of organs. The recipes are grain and gluten free, so your kitty with food sensitivities can also easily eat them without falling sick. Made from 100% fresh salmon, turkey, and duck, with natural Omega 3 & 6 oils, the recipes aren’t just healthy but also delicious enough to make your kitty lick her bowl clean.

Adult: A kitten becomes an adult cat between 10 and 12 months of age. Yes, even though you can’t believe you just got her home yesterday, you have to accept that your fuzzy feline is now a full grown cat that needs a proper adult diet. Unlike humans and dogs, cats need a diet that’s rich in animal protein because they are carnivores and need meat and fish to survive. An adult cat’s diet should be protein-rich, with moderate amounts of fat and minimal quantity of carbohydrates.

The adult cat food range by Now Fresh has all the essential nutrients your kitty needs. Available in dry, stew and pate, the meals have the right balance of proteins, vitamins, minerals, fats, and carbohydrates. They provide complete and balanced nutrition to adult cats and meet the AAFCO standards. The grain free recipes are made of trout, salmon, herring, pork, turkey, and are fortified with Natural omega fatty acids and vitamins and minerals essential for health and vitality.

Senior: A cat crosses middle age and enters senior-hood at eight years of age. When a cat gets old, her diet needs to change because her digestion drops, leading to the absorption of extra proteins and fats, resulting in obesity. Excess weight gain is one of the most common problems in senior cats, but that doesn’t mean she should not be given protein. It only means she needs more easily digestible proteins. Older cats also need more amount of wet food, because they don’t drink sufficient amounts of water, leading to urinary disorders and constipation.

Now Fresh meals for senior cats are made with fresh 100 percent fresh duck, turkey, and salmon, with balanced proteins and fats that help in proper weight management, omega fatty acids for healthy skin and coat, probiotics to help in digestion, and antioxidants to boost immunity. Since these are grain free recipes, even senior cats with sensitivities can enjoy the meals without falling sick.

Besides being healthy, Now Fresh also uses sustainable packaging. The recyclable cartons are made from renewable resources, and also take up less space on shelves.

Recall history

Now Fresh has never had a recall, given the strict quality standards, and a team of expert nutritionists crafting every recipe. Petcurean is devoted to stringent quality and safety standards when sourcing the ingredients and when manufacturing the products. All ingredients are sourced from Canada, from sustainable, high-quality, human grade sources.

Where to buy

Now Fresh cat food is available all over US and Canada. They are available at leading pet stores, chain stores, as well as online stores like Chewy, Amazon, PetCo and PetSmart. There are often coupons available online that could let you buy Now Fresh cat food for a discounted price.

What customers think

Now Fresh is a leading cat food brand and is popular among pet owners because of the high quality ingredients and the safety standards used to manufacture the products. On Chewy.com, Now Fresh Grain-free Adult Recipe Dry Cat Food scores 4.7 out of 5, and is recommended by 95 percent of buyers. Almost all reviews of the product on Chewy are positive, most of them raving about how healthy their cats are after eating the meal. Here are some of them.

“After careful examination of ingredients, I selected NOW FRESH to replace the Origen dry food you no longer carry. Sofie and George LOVE it even better than the Origen. They almost love it too much; whenever it’s time for it my Maine Coons start chirping loudly and reach their paws to the counter (which is not allowed and they never do it for their other food)!” – Beverly

“My cat needs to alternate dry food very frequently or starts to become intolerant, and this one of her favorites. She loves it and it is made with good ingredients.” – helahnwheels

“We mainly feed our cats wet food and leave the dry food out in the night time, just in case. Our cats love this so much, they usually finish it in the middle of the night!” – purrinnyc

Now Fresh Grain-free Adult Recipe Dry Cat Food

Rating: 4.2/5

First five ingredients: De-Boned Turkey, Potato Flour, Peas, Potatoes, Pea Fiber, Whole Dried Egg

Although this recipe of cat food is very highly rated among pet owners, it must be noted that it contains a lot of potential allergens within the first five ingredients, including peas and potatoes. Cats sensitive to these ingredients could get sick after consuming this meal. In that case, it should be avoided being fed to cats.

Aside from that, the recipe is high in protein, is grain and gluten free, and contains no artificial flavors, colors, and preservatives. In addition, there are vitamins and minerals like taurine and omega 3 & 6 fatty acids, which help in keeping the heart, vision, skin and coat healthy.

If you notice any illnesses in your cat after consuming this recipe, you must discontinue it and consult the vet.