All too often content is regurgitated from website to website with ghost-writers giving opinions on topics they aren’t qualified to speak on. The facts that pet owners seek are diluted from original sources and even those are usually out of date. In the end the pet owner is left confused and ultimately the pet suffers. We know we can do better.
Our process for creating unique, relevant, and factual information includes 3 points of view; veterinarians, owners, and pets.
What Makes Us So Special?
We’ve devised a 3-pronged approach to providing the most trustworthy and helpful information on pet health, pet care, and pet products.
Vet-Checked
Important health info is fact-checked for accuracy by licensed and practicing veterinarians.
Pet-Tested
Our team collects real data on the foods, treats, toys, & more that pets naturally gravitate toward.
Owner-Approved
We talk to owners about their pets; then incorporate their experiences and feedback into every article.
Our ultimate goal is to be the only source you think of for truthful, helpful, and interesting pet information. Please let us know if, and when, you disagree with, or disapprove of anything on this website and we’ll immediately address your concerns.
Our Team
Tim Seidler / Founder
Golden Retriever (Huck) & Cockapoo (Mack)
Tim is a pet product expert with close to a decade of experience developing pet information products with a focus on serving pet parents seeking information and advice.
Sean Green / Dog Expert
Goldendoodle (Springer)
Sean is a leading developer of multiple dog information websites including and BareItAllPetFoods.com and contributes to the expanding knowledge base on Pawster.
Mallory Crusta / Cat Expert
Wessie’s Human
Mallory is a proud cat owner and head of content at Cats.com. She contributes cat product recommendations and reviews based on live-testing.
Carlotta Cooper / Senior Pet Writer
Carlotta is a long-time contributing editor for the weekly dog show magazine Dog News. She’s also the author of The Dog Adoption Bible, the Dog Writers Association of America Adoptashelter.com Award winner for 2013.
Kate Barrington / Senior Pet Writer
Kate Barrington is a double-certified Pet Food Nutrition Specialist and published author. As an avid dog lover and adoring owner of three cats, Kate’s love for animals has led her to a successful career as a freelance pet writer with in-depth knowledge.
We’re growing!
Right now we’re looking for reliable volunteers to help coordinate growth of our breed sections. If you’re passionate about your dog or cat breed we’d love for you to join us.
There will be opportunities for volunteers to move into paid roles depending on the success of their breed program. Contact Tim for more information.
